At Skyrocket, construction is our specialty. And no matter what area your business is in, we can help you identify the most impactful keywords and target areas with minimal competition to significantly enhance your business’s growth and online presence.
Marketing campaigns for roofing are challenging because competition in the industry is immense. Many roofers are investing tens of thousands of dollars into online advertising campaigns every month, which can make it difficult to get your business noticed. Our most effective strategies in roofing include local marketing on Google Maps, local SEO to target “near me” keywords in suburbs with less fierce competition, Google Guaranteed ads, and, in some cases, paid campaigns on Yelp. In our experience, the key to a successful roofing campaign lies in a thorough analysis of specific regions and keywords to identify how to make your business stand out from the crowd.
The secret to promoting your masonry business lies in choosing the perfect keywords. The industry has a vast array of terms and specific queries customers use when searching for services. When competition is low, it’s best to target frequently searched phrases like “masonry contractors” or “tuckpointing.” In highly competitive areas, consider targeting more specific keywords like “chimney repair” or “basement waterproofing.” Campaigns are also more effective when tailored to specific locations with a high concentration of brick buildings. Before choosing an area, we always check Google Maps in satellite view to for features like these that lead to a more lucrative campaign.
Often, businesses involved in exterior renovations position themselves as “exterior” firms. In our experience, this is a mistake. Very few people search for “exterior remodeling” companies. To avoid making the same error, narrow your focus. Decide what you want to focus on: siding, windows, or gutters. People search their specific need, such as “siding installation” or “window replacement.” By homing in on user intent, your business will ultimately reach more customers and grow faster than your competition.
When it comes to home improvement, general terms like “home remodeling” can be too broad to attract the clientele your business wants to reach. Homeowners are much more likely to search for specific services, like “kitchen remodeling”, “hardwood floor refinishing”, or “custom kitchen cabinets.” By narrowing your focus and marketing your expertise in particular remodeling niches, you can better align with potential customers’ needs. Specialization not only enhances visibility in search results but also helps build your reputation in key areas, more business and fostering growth.
Successfully marketing services for porches and decks requires precise terminology to capture potential clients effectively. Many businesses make the mistake of advertising with keywords like “porches and decks builder”, when focusing on more specific searches like “custom deck construction” or “screened porch installation” is often a much more profitable approach. Homeowners typically know exactly what services they’re looking for and search accordingly. By zeroing in on specifics in porch and deck construction, you increase your chances of being found by those seeking your specialized skills, which means your business can expand its customer base and solidify its presence in the market.
When it comes to paving and concrete work, it pays to distinguish your services from the vast array of general contractors out there. In our experience, you want to avoid marketing as a “paving” or “foundation” business. Instead, you should spotlight the specific services your business offers, such as “concrete step repair”, “concrete leveling”, or “foundation crack repair.” Focused keywords align more with what potential customers are searching. By highlighting your specialties in particular areas of paving and concrete, you’ll stand out from the crowd — and the targeted leads will start rolling in.
